Do you think your existing effort at offline ad campaigns is amazing? Well,we are no one to judge, but have you applied the 3 second rule to it?
Just like with digital campaigns, offline campaigns have their own knacks, which must be identified and used correctly. The point of interest with offline campaigns is if your effort is good enough to grab a viewers attention merely within seconds of seeing it. We make sure our efforts are hitting the right chords with the audience by paying attention to a couple of factors that drive the whole movement.
Here, have a look at what these factors are:
Print media design – where you have placed it decides what kind of audience will view it and that drives what it will look like and what language will be used.
Newspaper ads – these long forgotten traditions means of marketing still have a considerable impact on a wide range of audiences.