Really a no brainer when it comes to understanding how your branding efforts contribute to the welfare of your brand. When a viewer notices a brand, there are a few things they notice first. It is upon us to recognize those points of contact and make sure we excel at creating an impression.
So, what is it that drives your branding efforts?
Name: Does your name hit the right spot with your target audience? The name of your brand is the first thing that a viewer will notice.
Logo: What does your logo look like? Colour combinations, shape, size – everything comes into play.
Brand collateral designs – These often small materials that make a big impression wherever they go, must be paid attention to.